Did you know that Blackpool Transport has a 125 year history? Blackpool has the oldest electric street tramway in the world, dating back to 1884. You can imagine how proud we were to be invited by Blackpool Transport to design their new Customer Centre travel hub, on Market Street.
We started to redevelop our brand and style in 2014 and this continues into 2015 with our Travel Shop face lift and new buses due in March too. You can see from our photographs the difference the new designs have made to make our shop more welcoming and most importantly provide information to our customers and visitors to Blackpool.
We plan to develop this even further with addition information points in consideration for the future. We are not standing still but working with our partners to drive the town forward and developing our brand, our information and our offer to customers that will deliver a new image of Blackpool and Blackpool Transport for 2015 and beyond.” Bob Mason, Director of Delivery for Blackpool Transport.
How the travel shop looked before the bwd make-over…
How we responded to the brief…
Our client wanted us to design a space which would be friendly, warm and inviting as well as reflecting the rich heritage of Blackpool Transport. To help manage the queue, the new staff workstations have been designed to be staggered.
Bus timetables and other customer notices are now on a smart wall-mounted panel which is clearly signed above.
We have referenced the history and heritage of Blackpool in a feature photographic image which we invited the students of Blackpool Sixth Form College to help us with. Although the final photograph needed a bit of ‘tweaking’ the image certainly represents Blackpool. To avoid obscuring the photograph, we designed the merchandise units to have no backs on them, letting the image show through.
The clients branded colour ways have been used throughout and the grey and yellow matched to the new Mercedes buses.
The feedback from the staff, bus drivers and customers visiting the new Customer Centre has been fantastic; everyone loves it.
We think the new Centre represents Blackpool Transport’s new forward thinking approach and hope our followers think so too.
How it looks now…