As a design company, we understand how difficult it can be to remain creative and different from the rest. Inspiration and influence can come from the most surprising of places, but with constant mainstream communication from social and fashion trends, advertising, and the media, designers can often end up following each other down the same paths.

Product designer Hisakazu Shimizu and design director Eizo Okada established their Japan-based industrial design company, S&O Design, in July 2012, coming together with heavy-weight experience and a fantastic thought concept Continuous Design.

Ice Cream Spoon by Hisakazu Shimizu

S&O Design – Ice Cream Spoon by Hisakazu Shimizu, created in 1998 and still selling today

S&O Design explain their concept as a mission of industrial design.

“Within this rapidly changing society, companies draw customers through the appeal of their products, and it is increasingly difficult to continually raise that value. Today’s products must also exhibit a stronger sense of originality than those before them, as well as a flexibility to continue evolving.”

It is a great concept that we love. Click here to continue reading.

SUN FRUITS displayed in Tokyo Midtown, 2012, from the designer's 2011 series, FRUITS

S&O Design – SUN FRUITS displayed in Tokyo Midtown, 2012, from the designer’s 2011 series, FRUITS

The design duo have many different projects and products that they work on, and we look forward to seeing more of their creative interpretations as they evolve more as a company.

S&O Design - Fruits Wall Lamp

S&O Design – Fruits Wall Lamp

don't be shy, leave a reply!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s