According to their website, Preston Guild is a historic celebration dating back to 1179.
“It is the only Guild still celebrated in the UK and as such is unique. The 2012 celebration will be the first Guild in the 21st century and the first since the granting of Preston’s city status in 2002. Held only once every twenty years, the Guild plays an important role in the development of Preston as a thriving and important Lancashire city. The changing times mean that each Guild has its own identity but shares a heritage of over 800 years.”
We were lucky enough to be involved in the festival and fitted out a Preston Guild shop! As you can see from the website, this year’s Guild’s branding is fun and fresh and brightly coloured, which we carried throughout the shop fit. It is a simple and clean brand design, meaning it will also be very versatile to apply to all the different events being held.